Turn Strangers Into Customers With Messaging That Resonates
Messaging misalignment causes confusion. Confusion kills conversion. Our proven process uncovers the exact words and phrases your audience already connects with internally, thereby allowing your company to improve its top line and decrease its bottom line—at the very same time.
SERVICES
Our Proven Process Will Help You Take Your Business To The Next Level
Uncover Your Customers' Language
We conduct in-depth customer interviews, digging into your audience's goals, struggles, and anxieties to discover what language they already connect with. This gives us keen insight into the words and phrases resonant in their minds when problem-solving.
Speak Their Language
Leveraging the customer vocabulary patterns uncovered in Step 1, we draft concise, benefit-driven headlines and copy tailored specifically to match your audience's terminology. The resulting messaging grabs their attention and speaks their language.
Validate Comprehension
We test the crafted messages with your customer base, getting qualitative validation that the terminology properly conveys meaning and clicks with their thought processes. This confirms comprehension before optimization testing.
And Then We Optimize!
As the final step to our four-part process, we run A/B testing on your site or ad platforms, pitting drafted messages against each other and your current copy. The winning variation leverages precise language for peak resonance with your customers.
ABOUT
Language Alignment And Why It Matters
You've noticed it far too often: a bright idea falling flat. Great copywriting collecting dust. Months spent crafting a campaign only to watch conversion lag and falter.
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Where's the missing link in the chain?
Often, it's messaging misalignment. Your copy sounds crisp and compelling in a vacuum. But it's not grounded in your customers' reality–the words and frameworks bouncing around their minds. So your pitch enters one ear and exits the other.
The culprit is a terminology gap between your creative process and your customers' thought patterns. They don't comprehend what you're conveying on an innate level. And no amount of copy polish resolves that.
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We help companies bridge the gap.
Our process adeptly traverses the divide between your messaging and your customers' minds. Contact us now to unlock your audience through tailored language. Resonant communication is within reach. We can't wait to welcome you to the Lab!
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Frequently Asked Questions:
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Which industries are a good fit for Resonant Lab?
Most of our clients have been in the manufacturing, pharmaceutical, and technology spaces. However, we are open to working with all types of businesses and have experience working with clients in lifestyle, fitness, and nutrition as well.
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Can I have some info about the time commitment? How about the total investment?
Our four-step process is typically executed over 90 days, although we can occasionally amend the timeline to be slightly shorter or longer if need be. The total investment is $15,000; it is divided by three payments, each thirty days apart. Ongoing monitoring and optimization can be added once the initial contract concludes for an additional investment/retainer.
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Do you offer bespoke solutions?
Having worked with hundreds of clients, we're of the belief that our four-step market-language process—and the 90-day timeline on which it's executed—is useful and applicable to many businesses and industries. However, if due to logistics or nuance you're in need of a custom solution, reach out and let us know.
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I have some other question about working with Resonant Lab. How can I reach out for more information?
Use our contact form (below) to get in touch, or drop us an email at hello@resonantlab.io.
TESTIMONIALS
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